Friday, March 18, 2011

OK Go

OK Go is a band that not only has good music, they also have really good videos, in fact I would go as far to say they're videos are awesome. They are always very well made and keep you entertained till the end.

I first leaned about OK GO by watching their music video on recommendation from my friend Steve. In fact he showed me the same song twice. However, each clip had its own unique video. The name of the song is called 'This too shall pass'

This first video is filmed in one constant shot incorporating a Rube Goldberg machine. A Rube Goldberg machine, device, or apparatus is a deliberately over-engineered machine that performs a very simple task in a very complex fashion, usually including a chain reaction. Named after Reuben Lucius Goldberg (July 4, 1883 – December 7, 1970) an American cartoonist, sculptor, author, engineer, and inventor. Goldberg is best known for a series of popular cartoons he created depicting complex devices that perform simple tasks in indirect, convoluted ways.

In the opening shot you can see one of the members of the band covered in red paint; This may not mean much to you, until you see the end of the video. However, what it tells me is, it took many takes to film this clip in one constant shot, as you will see OK Go's Rube Goldberg's machine is quite complex and there are many points that it could have failed and would require the clip to be shoot from the beginning again.



As I mentioned before this second video clip is the same song 'This too shell pass'. However, it has a completely different feel to it. Check it out.



Upon writing this blog post and doing my research I found that OK Go has a lot of video's that I could recommend for you, Here are my top picks:

White Knuckles (Dogs)
Here It Goes Again (Treadmills)
Last Leaf (Toast)
End Love (Stop Motion)

And of course, Here is OK Go's Channel. Go and subscribe to them to stay up to in the loop when a new video is released.

So tell me; which is your favorite OK Go music video? Leave your comments or creative responses below.

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